Wednesday, May 25, 2011

ACURA

Acura is an upscale automaker known for offering cars with impressive levels of luxury, features and performance. It's come a long way in a short time, however, as the history of Acura is relatively short. Parent company Honda introduced the Acura brand to the U.S. market in 1986 in an effort to create a separate luxury division for its products. At first, it was just a two-car show comprised of the Legend sedan, which was the first true Japanese luxury car sold in America, and the Integra sport coupe and sedan.

Though essentially a marketing creation for the North American market, the Acura brand was immediately successful. Consumers liked the features, performance and upscale image of Acura cars, along with the fact that Acuras were backed by Honda's reputation for reliability and low ownership costs. In 1991, Acura introduced its crown jewel: the all-aluminum NSX sports car, which offered performance close to that of other exotic cars while undercutting them in terms of price.

ACURA

As Acura's product line grew in the 1990s, however, the company struggled a bit. Some of its products were duds and it risked alienating loyal customers when it replaced the Legend and Integra names with alphanumeric designations. The company jumped on the hot luxury SUV bandwagon in the mid-'90s with the SLX. Unfortunately, the SLX was just a rebadged version of an Isuzu SUV and its quality did not match customers' expectations.
For the new millennium, Acura revamped its product range. An all-new SUV called the MDX debuted, sporting numerous family-friendly features, including a third-row seat. The Integra was replaced with the RSX sport coupe and an all-new entry-level sport sedan called the TSX was introduced after that. A complete redesign of its most popular model, the midsize TL sedan, followed as did a redesign of its flagship RL luxury sedan.
By mid-decade the NSX was gone, but Acura filled out its model lineup with the street-performance-oriented RDX compact crossover and the ZDX, a fastback styled crossover that placed unique styling over practicality. Today Acura is still trying to find its ideal niche but there's no denying the quality of Acura's vehicles, nor their compelling prices and overall value.

ACURA

Beginning around the year 2000, Acura experienced a rebirth which was catalyzed by the introduction of several redesigned models. The first of these models was the 1999 Acura 3.2 TL, an upscale sedan competing with the likes of the Lexus ES, Infiniti I30, and BMW 3-series. Critics suggested that although 3.2 TL did not outdo its competition in any one area of luxury cars, it offered a well-rounded blend of sportiness and luxury. These characteristics, combined with the TL's competitive price, proved very popular with consumers. Subsequent Acura models have followed a similar philosophy of offering lots of standard equipment and very few options.Another refreshed Acura introduced in the early 2000s was the MDX, a popular three-row crossover SUV based on the Honda Odyssey minivan. The MDX replaced the slow-selling SLX, which was little more than a rebadged Isuzu Trooper. The MDX was a car-like crossover SUV with limited off-road capability that catered to the demands of the luxury SUV market. It was given top honors by Car and Driver in its first comparison test against seven other SUVs. Other cars in Acura's line-up during this time included the 3.2 TL, 3.2 CL, RSX (formerly the Integra hatchback), and the NSX. By the late 2000s, the brand had dropped the inclusion of engine displacement numbers in its vehicle designations, retaining a simpler, two- or three-letter designation instead (e.g. 3.5 RL became RL). The 2000s have been plagued by transmission and other problems.